Dirección: Bradley&Pablo

Hannah Diamond pasa por ser uno de los nombres más consolidados de la costelación PC Music y esta semana volvía a demostrarlo presentando el videoclip ‘Hi’, en el que, además de presentar una de las mejores canciones pop de la temporada llevaba a cabo una interesante reflexión sobre las conexiones cibernéticas. El estreno es uno de los primeros que llega desde que el colectivo británico PC Music anunciase su acuerdo con Columbia Records para difundir el lanzamiento de un importante catálogo de novedades, inaugurado por el nuevo EP de Danny L. Harle Broken Fowers.

Mientras el futuro alcanza a PC Music –o mejor dicho, a Columbia Records- Hannah Diamond sigue a lo suyo, facturando un vídeo notable en el que explora el hiperrealismo, desfilando por el clip una sucesión de imágenes a partir de las cuales reflexiona sobre el aislamiento, las relaciones personales y sentimentales a través de la red y la búsqueda de la fama, entre otras materias. Vídeo y explicación sobre el clip a manos de la propia Hannah Diamond aquí, vía I-D:

The song is the story of an online relationship, not with one speci c person, but with all the people you interact with, and how it can often feel really isolating in online spaces despite being constantly surrounded by others. It’s about interacting with people who often only show small segments of their life, and the dilemmas around authenticity that this presents. It’s been insightful seeing rst-hand the conclusions people draw on what is considered ‘real’ with reference to people, and particularly girls, who live a lot of their lives in online spaces. As someone who has regularly had their own authenticity challenged since I started releasing music, this aspect feels very personal to me.

The intense, hyper real aesthetic that underpins my visual work is something that has developed in a really organic way. It all started when I was a kid. I used to draw all day long, sometimes for as long as 12 hours a day. Two of these drawings are actually in the video. As I got older I used to practice drawing things that looked as close to real life as possible. This is how I became interested in fashion imagery. I would rip the campaigns out of magazines and redraw them so perfectly that they were almost impossible to separate from the originals. After working out that I could push the level of fantasy to the next level by taking photographs, making images got 1000% more exciting.

To me this video marks the next part of this fantasy, and I’m grateful to i-D, Baby G, and the Directors Bradley and Pablo who have been able to help me articulate not just the message of the song, but also my journey in music so far